Maurice Lacroix
Even if Maurice Lacroix is a comparatively young watch brand, it already can look back on a remarkable series of innovative developments. Since the beginning of the 1990’s the brand has been concentrating on the development of attractive, surprising additional functions for mechanical watch models. Today, Maurice Lacroix has demonstrated its outstanding expertise primarily in the area of retrograde displays as well as chronographs and moon phase indications. This is instantiated not least by the ML 106 manufacture movement, an exclusive chronograph caliber, but above all by the Memoire 1: With the memory function, which found its initial application in this strictly limited chronograph, ML, in the year 2008, officially presented an entirely new Grande Complication. Since the end of October 2006, ML have been producing also complex movement components for mechanical calibers in its own workshops near Saignelegier. By that, the brand has taken its place in the exclusive club of Swiss manufacture brands.
Maurice Lacroix has set itself a clear objective: both through consistent preservation of the long tradition of the Swiss watchmaking art and meeting its standards, as well as creating, with its very own, innovative complications and movement developments, contemporary design and a heightened passion for detail and perfection, extraordinary timepieces. Those who appreciate lasting value derived from the synergy of traditional watchmaking, creative development work and the latest technology, as well as aficionados seeking the extraordinary know not to entrust valuable, irrecoverable time to just any timepiece but rather to a timepiece.
Having focussed on developing innovative additional functions for several years and presenting the ML 106 calibre, the first movement to be designed and developed entirely in-house, at the end of 2006 Maurice Lacroix took its place in the exclusive club of Swiss Manufacture brands by producing its own complex movement components for mechanical timepieces. Maurice Lacroix highly modern workshops were established in Montfaucon in the Jura region, not far from the ML watch ateliers. These workshops use the latest CNC technology to produce low-volume individual parts with high added value. Maurice Lacroix is emphasising its creative drive to differentiate its timepieces down to the tiniest detail and its desire to monitor, to the greatest possible extent, the development and manufacture of complex mechanical timepieces.
‘‘Innovative complications and movement developments, contemporary design and a heightened passion for detail and perfection.’’
The Introduction of the Aikon line has been a revelation for Maurice Lacroix. The historic Maurice Lacroix “Calypso” served as inspiration for the launch of this distinct collection. The sport watches with a unique flair for daily wear. As the Aikon collection has grown, there’s a trickle down from every collection of ML which have come ahead of the icon. Sport daily wear in 39mm and 42mm. Diver in 42mm and 37mm. A GMT , skeleton automatics, skeleton chronographs, titanium and even a grand date!
