Singer Reimagined

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Singer Reimagined

Singer Reimagined has Roots in Automotive design.
Singer Vehicle Design was founded in 2009 to explore the creative possibilities within the vibrant world of the classic automobile. Since then, its focus has been the obsessive pursuit of the ultimate reimagined Porsche 911. The process of reimagining is central to Singer’s philosophy. Its lofty objective is to distil, enhance and recombine the strands of greatness that mark out a design icon. Starting with historical DNA, Singer adds modern techniques and its own unique perspective. The result is a singular, jewel-like form or, as some have put it, “The 911 as Art”.
Horological Facinations
Eight years on, Singer’s automotive work is collected, displayed and driven globally. Now, Singer Reimagined SA, has been created to explore the world of high watch- making, re-imagining traditional functions and infusing them with unique personal perspectives.Singer loves the icons of automotive design and Singer Reimagined brings this same philosophy of respect for the classics to the field of watch-making, obsessively searching for ways to optimize every elemental strand of design. This endeavor is fueled by the belief that there are no shortcuts and that beauty comes from an unflinching need to optimize function. Inspiration for the designs is born out of the fascination with the golden era of analogue mechanical watch design. It is driven by the passion for the sport classic watches of the 1960s and 1970s, by the love for the engineering complexity of the automatic chronograph and by the authentic connection between automotive and horological worlds. From those strands of DNA, Singer pursues a profoundly reimagined mechanical classic standard.
The DNA of the Project.
Singer Reimagined was born from an encounter between Rob Dickinson, the founder of Singer Vehicle Design, and Marco Borraccino, a well- known watch designer, in 2014. The connection over design and engineering was instant. For almost a year Rob in California and Marco in Geneva riffed on cars, music, watches and a shared fascination with mechanical icons, particularly the iconic sport-classic chronographs of the late 1960s and ‘70s. From this discussion an idea was born; to create mighty timepieces that would reimagine high-watchmaking. As with all Singer’s work, this would be a collaboration. The obsessive perfectionism from the team behind Singer Vehicle Design, coupled with thoroughbred watch-making talent. Centers of automotive and horological culture creating an authentic link between their worlds. Marco refined a unique concept, sketching a watch that overturned convention, while retaining the essential beauty and function of an iconic sporting chronograph. Initially, one critical element was missing – an engine suitable to power what Marco envisaged. It was at this point that a decisive encounter with a third pillar of the collaboration took place. Marco shared his idea for a unique chronograph with famed Master watchmaker Jean-Marc Wiederrecht. He was prepared for skepticism. Instead, as he unveiled his drawings, he found enthusiasm from a man who had been working on a revolution of his own.
Driven by his own curiosity and creativity, JeanMarc Wiederrecht had spent almost 10 years developing a unique, never-seen before chronograph movement – the AgenGraphe. This revolutionary creation would make possible the single stem central chronograph that Marco had imagined – a perfect match that was more than simple coincidence. Great minds truly think alike. From that moment it was decided, the AgenGraphe would power Singer’s timepieces, just as the iconic Porsche flat-six powers Singer’s automotive work.
A Chronograph Reimagined.
Forget everything you thought you knew about the chronograph. While Singer Track1 references the aesthetic of a golden era of watch-making, in execution it abandons conventions. The lofty objective of Singer Reimagined is to distill, enhance and combine the elements of greatness that define the iconic stop watches of the 1960s and 1970s. Chronographs are concerned, above all else, with elapsed time. The pursuit of a perfect lap is measured not by the time of day but by the accurate calculation of the passing seconds. Accordingly, the Singer Track1 collection reverses the accepted order of precedence, driven by the belief that beauty comes from the uncompromising pursuit of optimized functionality. Here, the chronograph function takes centre-stage – as it should in a sports watch. The chronograph hours, minutes and seconds are coaxially mounted in the center of the dial, allowing the elapsed time to be read easily and clearly with just a glance. The legibility of the dial, reminiscent of dashboard instruments, is further enhanced by instantaneous jumping hours and minutes.
The time of day is not forgotten but is instead presented in fascinating relief around the periphery of the dial. The hours and minutes are indicated at 6 o’clock by the small indicator set just above 2 rotating discs.These are crafted from high-tech PVD coated, hardened aluminum. The recessed, engraved numerals are filled with luminescent material to ensure excellent legibility even in low light conditions. The Singer Track1 is powered by a revolutionary automatic column-wheel chronograph movement, boasting completely new design and movement architecture. Developed with Agenhor, this complex engine is equipped with a series of snail cams, which enable the centralized chronograph indications. Its functionality is further enhanced by a novel clutch system, allowing for a smoother operation of the chronograph. Its unique 3×60 display (60 seconds, 60 minutes, 60 hours) is exclusive to Singer Reimagined. 34.40mm in diameter, this innovative twin-barrel calibre beats at 3 Hz for a healthy power reserve of more than 60 hours. To enable the best view of the intricacies of movement, which is comprised of no fewer than 477 perfectly hand finished parts, the rotor has been placed on the dial side.

GPHG (Grand Prix d’Horologerie de Geneve) 2018 First Prize “Chronograph”

Singer Reimagine Launch Edition ($40,994)


Singer Reimagine Hong Kong ($45,835)

Singer Reimagined Geneve Edition ($74,160)

Marco Borraccino explains the Track 1 in an interview with “DrivingtheNation”

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